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From L’Oréal to Laneige, several of beauty’s hottest brands took “New Year, New You” to the next level for 2025. Helping Us upgrade our beauty routines, there’s been several new products dropped for the year already that we can’t stop talking about. And while there’s hundreds of new products circulating the market, we narrowed down 18 of the best ones we think are actually worth adding to your cart.
Whether you’ve been on the hunt for some new makeup to refresh your look for the year or some skincare to keep it in shape during the winter, this roundup has got something for you! Some of the launches we’re most excited about are the L’Oréal Paris Lumi Le Glow Skin Tint, which is a skin tint version of their viral bronzing drops, and the Virtue Scalp Remedy Shampoo, which comes from a Jennifer Garner-loved brand. These are far from the only things we’ll be adding to our shopping bags though, keep scrolling to shop the best in beauty newness for 2025, according to Us!
18 of the Best New Launches of 2025 That are Worth Adding to Your Cart
Stan-Out Skincare
1. Laneige Water Bank Gentle Gel Cleanser: A gentle moisturizer that smooths and softens while cleaning our pores? Sign Us up! That’s exactly what Laneige’s new gel cleanser does, made with hyaluronic acid and papain.
2. Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer: Peptides, peptides, peptides are all of the rage in the beauty industry right now and Paula’s Choice’s new peptide plumping moisturizer goes the extra mile in that department! It includes 3 times the amount of pro-collagen peptides mixed with non-greasy formula that’s guaranteed to visibly plump and boost skin elasticity.
3. Glow Recipe Cloudberry Bright Moisture Cream: A new take on Cloudberry from the fruit-based skincare brand is this moisture-boosting brightening cream from Glow Recipe. Like many of their other products, it contains an antioxidant-rich superfruit base — this time with cloudberry seed oil, which provides a rich vitamin C and E base.
Must-Have Makeup:
4. L’Oréal Paris Lumi Le Glow Skin Tint: Since their viral Lumi glotion was so good, we have no doubt that it’s sister product the Lumi skin tint will be just as good!
5. ColourPop Pretty Fresh Lock It In Setting Spray: One of our favorite affordable beauty brands, ColourPop just released a new primer and setting spray duo that work together to keep your makeup look locked in place all day!
6. Stila Liqua-Play Eye Shadow: Artistry brand Stila Cosmetics, which is used at show fashion houses at NYFW, just launched a new longwear liquid eyeshadow — and we’re obsessed!
7. Mac Lip Pencil in Cool Spice: Get ready to channel 90s supermodel vibes with MAC cosmetics’ new collection that features the supermodel-esque shade, Cool Spice!
8. Urban Decay Face Bond Luminizer Waterproof Glow Drops: Make room in your makeup bag for this new multi-use luminizer from Urban Decay that can be used on the face, body, as highlighter, eyeshadow, bronzing drops and more!
9. L’Oréal Paris Plump Ambition Hyaluron Lip Oil: A fantastic affordable alternative to more expensive brands, L’Oréal just launched a new Hyaluronic acid lip oil that’s made to moisturize for up to 24 hours.
Haircare Hero’s
10. L’Oreal Paris Glossing Sulfate Free Shampoo: Though this new sulfate-free glossing shampoo from L’Oreal is newer on the market, it’s already beloved by Amazon shoppers with over 2,000 bottles bought within the last month!
11. Monday Haircare Deep Moisture Hair Mask: Get a luxurious deep hair hydrating for a fraction of the cost with this new damage-reversing hair mask from Monday Haircare that’s just $8!
12. Bumble and Bumble Bond-Building TripleBond Flash Rinse: We’re already obsessed with the smell of Bumble and Bumble’s bond-building collection and now they added a new hair rinse that provides 2x the shine and builds 3 kinds of essential hair bonds.
13. Cecred Nourishing Hair Oil: Made with 13 luxe oils and Cecred’s signature African oil blend, the brand’s new hair will keep your hair nourished and hydrated without weighing it down.
14. Virtue Scalp Remedy Shampoo: A brand beloved by Jennifer Garner,Virtue haircare just launched a new scalp remedy shampoo and conditioner duo that’s made to help balance the microbiome, while cleansing and hydrating as well.
15. John Frieda Frizz Ease Smooth Operator Blowout Spray: Blowout-style hair has always been a sought-after look, but in recent years it’s blown up significantly. John Frieda is helping Us all to get the look without going to the salon with their new blow out spray that’s already gone viral.
Other Can’t-Miss Finds
16. Essie to The Rescue UV Gel Damage Repair: Another new trend as of late is actually taking care of your nails instead of wrecking them at the salon and what better brand to come up with ways to help us than Essie. They just released a new damage repair treatment that’s made to restore UV gel damage within just 5 days. It’s also a nail strengthening formula as well, with a 3 protein complex, keratin building block MSM, and ceramides too.
17. Issey Miyake Men’s Le Sel d’Issey Eau de Toilette: Just in time for Valentine’s Day, Issey Miyake dropped a new men’s Eau de Toilette that has a woody, marine fragrance with notes of marine seaweed, oak moss, sand vetiver, cedarwood and ginger.
18. Snif Me Eau de Toilette: If you’re looking for a new everyday fragrance and like something on the floral-meets-musky side, you’re going to want to try Snif’s new ‘Me’ eau de toilette.
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