Understanding Hiring Trends With Naukri JobSpeak Report- December 2024

Finding the right job is crucial for everyone, but it can also be quite nerve-wracking, making it important for all job seekers to understand the current hiring trends.

To help you with this, Naukri has released the JobSpeak report, a monthly index that calculates and records month-on-month hiring activity based on the website’s job listings.

Make informed career choices and fasten professional growth by landing your dream job with this report, as it measures the hiring trends across industries, cities, functional areas, and experience levels.

In this blog, we will discuss the major observations of the December 2024 edition of the Naukri JobSpeak Report.

New Year’s Cheer as Job Market Grows 9%, FMCG Sees Record Fresher Hiring

Naukri JobSpeak Index, India’s premier indicator of white-collar hiring activity, closed 2024 on a high note. The index reached 2,651 points in December, reflecting a robust 9% year-on-year growth, a promising sign for the year ahead.

December’s hiring activity showcased the Indian job market’s resilience and adaptability, with growth driven by high-skill and strategic roles

Key sectors that were primary growth drivers in December 2024 included AI/ML (+36%), Oil & Gas (+13%), FMCG (+12%) and Healthcare (+12%).

Pawan Goyal, Chief Business Officer, Naukri said,

“India’s job market is entering 2025 with vigor, driven by AI/ML growth and creative sectors.

The surge in fresher hiring and evolving C-suite roles shows we’re transforming into a more dynamic landscape.

Traditional sectors like FMCG are embracing this evolution, combining fresh talent with strategic expertise.”

Creative, lifestyle, and retail sectors like Design (39%), Beauty & Wellness (+26%), and Consumer Durables (+19%) emerged as fresher hiring hotspots respectively

The FMCG sector achieved an 18% growth in fresher hiring during December 2024, marking the highest monthly increase for the sector in fresher recruitment throughout the year.

Against the backdrop of a slight decline in overall retail hiring, the consumer durables sub-sector carved out an impressive 14% growth. The sector saw roles grow 21% in Bangalore and 35% in Chennai.

While Chennai (+35%) and Bangalore (+21%) sustained their impressive growth,
Coimbatore emerged as a standout, with fresher hiring growing by 14%, fueled by a
52% surge in foreign MNC hiring.

Hyderabad also posted 15% growth, reflecting the region’s sustained appeal for high-skill and fresher roles across sectors like IT, Consumer Durables, and Real Estate.

Hiring trends across cities dec '23 vs dev '24

6% increase in job opportunities for professionals with experience of 0-3 years, compared to Dec’23

23% growth in hiring for professionals with 16+ years of experience in Dec’24 as compared to Dec’23

Methodology

The Naukri JobSpeak is a monthly Index that represents the state of the Indian job market and hiring activity based on new job listings and recruiter searches for job-related information on Naukri.com’s resume database.

The JobSpeak Index captures hiring activity across multiple dimensions, including industries, cities, functional areas, and experience bands. July 2008 is the base month with an index value of 1,000, and the subsequent monthly index values are compared with the data for July 2008.

The Index is a highly robust and reliable indicator of white-collar hiring in India. It is aggregated based on the hiring activity of over 100,000 clients with over 70 Lakh new job mandates yearly.

The report does not cover gig employment, hyperlocal hiring, or campus placement. Over an extended period, JobSpeak could be impacted by factors like internet penetration and Naukri’s market share.




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