X is raising prices for its top-tier subscription service by 37.5%, marking the largest price increase since the platform’s acquisition by Elon Musk in 2022.
The Premium+ service will cost $22 monthly in the U.S., up from $16, effective December 21, according to a company statement. Annual subscriptions will increase to $229 from $168.
Some markets are more impacted than most. X Premium+, which completely removes ads among other features, will cost users in Nigeria ₦34,000 monthly, up from ₦7,300. Users in Turkey, similarly, will have to pay ₺770 for the top-tier X service, up from ₺300 currently.
The platform’s basic subscription remains unchanged at $3 monthly.
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