How Recruitment Firms Are Winning New Clients via Social Media

By Tony Restell

In this roundtable discussion, we shared the two ways recruitment firms are consistently winning new business through LinkedIn and social media. The findings come from i) our own experiences of managing social media for recruitment firms, and ii) research we’ve undertaken with nearly 200 firms about the results they are getting from social media (full findings here).

Key learnings include:

• More than 80% of firms are NOT generating any client wins on social media. So, be careful about emulating what you see other firms doing – as you may just be copying their failed approaches to social media.
• The two proven ways of generating new business wins are 1) becoming highly visible and generating inbound enquiries through social media marketing; and ii) being more targeted and focusing on building relationships with key decision-makers via social selling.
• The social selling approach has produced 6x the success of the inbound enquiries route so, for most niche recruitment firms, this will be the better approach to pursue.
• Step-by-step actions to take in order to pursue each of these two approaches, with a particular focus on the social selling approach given its higher success rate.

The full recording can be watched below, with the slides also provided for those who need them.

If you would like to have a chat about implementing these ideas in your recruitment firm, feel free to schedule a time here.

For subtitles, simply hover over the CC button at the bottom right of the video to activate subtitles or access the transcript

Our thanks to the 205 recruitment agency Founders, Partners, Leaders and Marketing Managers who signed up for this roundtable discussion – and to all those who shared their experiences and asked searching questions during the session.

For those who’d like to review the slides, you’ll find them below. Any questions, you’re welcome to message me on LinkedIn or pick my brain on a call.

  Back to Recruitment blogs