SuperOps bags $25M to use AI and better help managed service providers

SuperOps, an Indian startup offering tools to help IT service providers and internal system administrators at enterprises, has raised $25 million in a Series C round that values it at $200 million post-money, as it plans to double down on AI.

For enterprises with remote teams, IT teams often struggle to provide real-time support — whether it is onboarding new employees or troubleshooting a problem. That’s what managed service providers (MSPs) are usually employed to help with, but sometimes even these third parties need help. That is where SuperOps comes in.

The space is a crowded one, but SuperOps hopes to capture a share of the market by catering to small and medium-sized enterprises that do not have big IT budgets — think MSPs with about 5-50 technicians, annual revenue of $1 million-$20 million, and serving clients with headcounts of 500-5,000 employees. It competes with companies like Atera and NinjaOne, and offers professional services automation (PSA), a remote monitoring management (RMM) platform, network monitoring, IT documentation, and more.

“Because we have an India advantage, we are able to give them [MSPs and IT teams] the support even if they pay us $100… Doesn’t matter how much they pay, we will help them,” co-founder and CEO Arvind Parthiban (pictured above, left) told TechCrunch.

He added that SuperOps charges $1.5 per endpoint for tools that its competitors, like NinjaOne, charge $4 per endpoint.

“We are not the cheapest vendor, but we are also not the most luxury vendor in the market. We are like OnePlus [and not Apple]; we push in very well,” he said.

Parthiban co-founded SuperOps with Jayakumar Karumbasalam (CPO and CTO) in 2020 after spending over a decade at Freshworks and Zoho.

Over the past year, SuperOps said it has tripled its customer base to 1,300 across 104 countries. The U.S., U.K., Europe, and Australia are its top four markets.

The all-equity Series C round comes more than a year after SuperOps raised a $12.4 million Series B, and is being led by March Capital, with participation from existing investors Addition and Z47.

Last year, the startup launched a GPT-powered AI assistant called Monica that analyzes MSPs’ datasets to provide personalized insights and automate routine workflows. It is now planning to upgrade the bot to add a prediction and recommendation algorithm that analyzes tickets filed in the past to predict issues and propose solutions in advance. The new feature is expected to be available in a year.

The startup has also launched an endpoint management tool for IT teams with fewer resources. The tool, also powered by AI, provides intelligent alerting, automates maintenance activities such as patching and software updates, and prioritizes incidents. It’s aimed at increasing the company’s presence in the IT services market, which makes sense since internal IT teams already comprise 20% of SuperOps’ customer base.

With the fresh cash, the startup plans to enter the mid-sized enterprise market, expand geographically to new regions, and expand its footprint in the U.S. It plans to open an office in London by the end of the year and expand to Latin America as well as Spain, Portugal and Germany.

SuperOps employs 200 people, of which 180 work in India and 10 in the U.S. It plans to hire more in the coming months as it seeks to increase revenue by 300% this year, Prathiban said.