Nio is facing heavy competition in China’s fierce EV market. Making key design decisions ‘within hours’ could help it break through

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China is the world’s most competitive market for electric vehicles. Startups and established carmakers are sparring on price, technology and, increasingly, design, as companies try to grab market share. Foreign visitors are often astounded by what Chinese EVs can do. “The EV market, especially in China, is incredibly competitive,” says Kris Tomasson, vice president of … Read more

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