YouTube to test a way for creators and celebrities to find AI-generated content using their likeness

YouTube is partnering with the Creative Artists Agency (CAA) to help celebrities, athletes, and creators identify content that uses their AI-generated likeness on the platform. The tool, which YouTube will begin testing early next year, will let these professionals submit requests for the removal of their AI-generated likeness.

YouTube will first make the tool available for “leading celebrity talent, including award-winning actors and top athletes from the NBA and NFL.” It will then make it available for “top YouTube creators, creative professionals, and other leading partners representing talent.”

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